![]() ![]() Ask yourself what kind of lettering makes you feel that way, and run with it. If you’re opening a bridal salon, you want to give off sheer elegance. If you’re starting a tech company, you want your text to look future-forward, minimalist, and approachable. Consider what you want viewers to feel when they see your logo for the first time. When picking a font for your brand’s logo, start with the same exercise. Does the modern, bold lettering on your TV’s logo give you a high-tech feel? What about the luxurious script on the binding of that book on your coffee table? It likely looks academic, profound, even lyrical. Spend a couple of seconds thinking about what the fonts you’re seeing make you feel about those particular texts. ![]() If you’re sitting in your living room, maybe it’s a book title or the lettering on an electronic device that catches your eye. Perhaps you’ll note the one we used for this article or our logo up in the page header. ![]() Look around you, wherever you are, even if the only thing you see is the computer or cellphone screen in front of you. The name of your brand and the words of your tagline may get your message across, but it’s the lettering that will make the viewer actually feel something. As you prepare to make a logo that perfectly describes the function and vibe of your company or product, it’s wise to first research fonts. ![]()
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